Save yourself from embarrassment – proofread
PR Daily recently posted an article sharing 7 awkward corporate typos. I couldn’t help but wonder how each person handled their mistake and how easily they could have been avoided.
We’re all fully aware that we’re human and we make mistakes, some more than others. I’ll be the first to admit that I go through several (team and personal) revisions before sending emails or distributing news releases. It never hurts to double check and prevent embarrassment.
Just the other week, I sent an internal email to an editor I had been trying to successfully pitch for weeks – whoops! Sometimes a little extra effort and paying attention to detail can make a big difference. Here are a few steps I take (well, most of the time) to ensure there aren’t any errors:
Print it out – It’s so much easier to see your mistakes when they are printed on paper, than on a computer screen. We always print our drafts at FCPR when we edit them. It makes a huge difference.
Step away – In the world of PR and deadlines, it’s easy to spend a lot of time on something and become to ‘close’ to it. I like to complete writing assignments on Friday and review them first thing Monday morning. It’s like a breath of fresh air for your thoughts.
Ask colleagues – Bless her heart, Carolyn reviews almost everything I send out to clients and/or media. She’s my second set of eyes and I always do the same for her. We often catch mistakes that the other person wasn’t even aware of. That’s what a team is for.
I’ve found these ways to be the most helpful in editing my work and saving myself from humiliation. What works best for you?