Content marketing is the new buzz phrase du jour, akin to what social media was five years ago, and web marketing was before that. But don’t let the onslaught of blog posts, podcasts and articles …Read More →
Monthly Archives: March, 2013
We’ve been in FCPR’s new headquarters for a year now (hard to believe but here’s a link to our moving …Read More →
The News Ticker. The Timeline. The new Search functionality. Facebook is in a constant state of flux; and whether users or marketers like it or not, we’re all in the middle of another update.
On March …Read More →
In the agency world, you are not always given the luxury of selecting your own clients. However, here at Full Circle Public Relations, we are lucky to have a wonderful group of clients – and …Read More →
If you hop on any Internet search engine today and type in “Carnival Cruise Lines,” the first few headlines you see are:
“Carnival Cruise Line in more troubled waters”
“Carnival Cruise Line experiences another ship malfunction”
I believe I write a post similar to this each year. Here’s one from 2011!
If you’ve read it before, feel free to share with current …Read More →
Most of us cringe at the thought of email newsletters. Painstaking copy writing and design work – with disappointing open rates – comes to mind for those who create them. Just think of how many …Read More →
Last week I had the pleasure of traveling to Boston to host a continuing education course for one of our clients. The topic of interest – Pinterest!
The course – “Pinterest and the A&D community: Sharing …Read More →
I’ve seen a lot of benefits to brands using Pinterest.
Brands can share a lifestyle through the pictures, pins and boards they create
“Pins” can directly link back …
Before social media burst onto the public relations scene, most PR pros prided themselves on being “generators” – writers and creators of content.
While this role is still incredibly relevant, as a recent issue of Read More →