Event planning, SCPRSA-style
As upstate regional director for SCPRSA (the South Carolina chapter of the Public Relations Society of America), I’m charged with planning three educational and networking events here in Greenville this year.
You may have read my summary of January’s program, which featured Michelle Obama’s former chief of staff – and now it’s time to gear up for the next upstate event.
Following the Mercury Awards ceremony in April , I’m excited to announce that Geno Church will present at a luncheon event in May here in Greenville.
Geno is one of our dear friends from Brains on Fire and a thought leader in the world of word of mouth marketing. The specifics are still being hashed out, but I look forward to announcing more details about the event in the coming weeks.
In the meantime, I’ve pulled together a few lessons I’ve learned from planning these events:
- Find your keynote first. Whether your event is big or small, the key to maximizing interest is to secure and promote a high caliber speaker as soon as possible.
- Use your connections. Tap into existing business relationships to get leads on speakers, affordable venues, sponsors for catering – anything that will make your event great, while saving on expenses.
- Promote, promote, promote. As early as possible, start generating conversations about the event. Reach out to media contacts and groups that would be interested in attending. Write blog posts and update your social media channels to spread the word.
To South Carolina PR professionals, what industry experts would you like to hear locally? What topics are most interesting to you? I’d love to incorporate your suggestions into future events.