International Builders Show update

By Posted in - Blog & Media Relations & Public Relations & Special Events on January 30th, 2013 0 Comments
Caitlin gives a tour of the latest lighting products for an industry blog at IBS 2013.

Caitlin gives a tour of the latest lighting products for an industry blog at IBS 2013.

Last week Caitlin and I attended the International Builders Show in Las Vegas on behalf of our client Progress Lighting.

A sneak peak into last week’s activities include:

  • Coordinating media interviews with industry trade publications serving the lighting and building industries
  • Updating social media channels (for the client and agency) on booth activities and trend information
  • Leading group tours for industry professionals pursuing professional development – and informing them on how lighting helps their specific activities
  • Serving as a spokesperson for radio interviews, video interviews and in-person interviews
  • Interacting with customers and others who visit the booth to learn more about what they are looking for in lighting products today – this helps to serve as informal research for our activities

It was a whirlwind of a week but we’re glad to be back!

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