4 Tips to Build Buzz About Your Event

By Posted in - Blog & Grassroots Marketing & Public Relations & Social Media & Special Events on January 17th, 2013 0 Comments

After all the time and money you spend planning a big brand event, the last thing you want to hear is, “I didn’t even know that was happening!”

We’ve planned a lot of events for clients over the years, from intimate gatherings to large-scale corporate gigs. Here are just a few tips to help you get people talking about and attending your event (bonus feature: while all of these tips might take time to implement, they’re relatively low cost, which is great when you’re trying to plan an event on a budget):

Time is your friend: We have potential clients call all the time with a request to help them promote something like a store grand opening and it’s happening…..next week. While you can certainly do a few last-minute things to help get the word out about the event, you’re much better served planning your promotions months in advance, allowing yourself time to send out invitations, contact any media who might be interested and conducting some social media awareness programs. Give yourself plenty of time to get the word out.

This photo was from Rack Room Shoes' recent Shoes for Kids event in Austin, Texas.

This photo was from Rack Room Shoes’ recent Shoes for Kids event in Austin, Texas.

Connect with like-minded people: If you’re in the business of selling cupcakes, do a search online of people in your community who love desserts. You can reach out to these people via channels like Twitter and invite them to your event. You can quickly type in search terms with words to help identify your potential audience and start to develop relationships with these people in the hopes they become customers. These types of relationships take time to develop: see the first point above.

Save the date: Lots of people look to calendars in their community or industry to help them make plans. If you’re hosting a charitable fundraiser, make sure to send the details to all of the relevant (usually free) calendar opportunities. Magazines, newspapers, TV and radio stations usually host “Things to Do”-style calendars on their websites; Chambers of Commerce and Convention and Visitors Bureaus often have a similar feature. Many of these calendars – especially if they come out in print format – have a long lead time to submit details, so send the information in early for the best chance of being included.

Email is not dead: While not a social media darling like Facebook or Twitter, email still holds a valuable place in the world in terms of providing people with news they can use – especially when it comes to events. If you’re planning an event, create a clean, concise email to share with your audience. Depending on the nature of the event, you might consider sharing different pieces of information over several emails, and invite people to RSVP via social media to get more conversations going.

These are just a few tactics you can implement to help maximize the buzz happening about your event. What events have you attended recently that did a nice job of getting the word out ahead of time?


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