The #Hashtag: 4 tips for using this Twitter staple
I recently came across an article on Mashable that discussed best practices for using Twitter hashtags for small businesses. The author made some very interesting points that I would like to share and build on.
If you are at all familiar with Twitter, you know that hashtags are designated by a number sign (#) before key words and phrases and are used as “search mechanisms, categorizing tools and marketing tactics” for individual users and brands alike.
When used correctly, hashtags can be incredibly useful. Here are some tips and uses for this Twitter essential:
- Find industry specific conversations – Hashtags are very helpful when seeking targeted conversations for you or your brand to join. For example, for a client within the A&D industry, you might consider searching #DesignTrends or #Architecture to find conversations that you can offer insight or share your opinion.
- Keep it simple – By keeping your hashtags simple, it encourages other users to use the same hashtag and increases the chances of meaningful contacts connecting with you. If you don’t know popular hashtags, research industry experts on Twitter and incorporate their relevant hashtags into your tweets.
- Don’t overload your tweet – Drowning your tweets in a sea of irrelevant hashtags is annoying, unnecessary, and can make the tweet difficult to read. Choose only meaningful hashtags that are likely search terms or strongly relate to your tweet or brand.
- Create your own – Developing your own hashtags – whether for a specific promotion, event or concept – is a great way to spread awareness and organize your tweets. For example, for our client Rack Room Shoes (@myrackroomshoes), we use the hashtag #ModelsWanted to promote the footwear retailer’s annual Models Wanted contest, which invites real families to enter for a chance to be featured in the brand’s 2013 advertising campaigns. The hashtag allows us to see who has retweeted our tweets and easily search and engage users tweeting about this opportunity.