5 reasons why the infographic works

By Posted in - Blog & Public Relations & Social Media on December 28th, 2012 0 Comments


Back in September, I wrote a blog post on the PR response to the explosion of visual marketing for today’s brands.With the rise of social media sites like Pinterest and Instagram, it is more and more essential for brands to engage consumers through a visually-driven strategy.

According to Simply Measured, videos are shared 12x more than links and text posts combined, and photos are liked 2x more than text updates. Even more, photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.

A visual tool that is gaining significant popularity across multiple industries is the infographic. According to Wikipedia, an infographic is a “graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly.” From pitching bloggers to developing shareable social media content, the infographic is very relevant tool in the world of PR.

Infographics take careful planning and strategic execution to be effective. Here are some reasons why this highly-visual tool works:

  • People in today’s modern world have short attention spans. Infographics are a great way to catch people’s attention and convince them to “stick around”.
  • Modern technology and connectivity = information overload. With smartphones, email, tablets, social media, you name it – people are constantly receiving, sharing, analyzing and creating information. A compelling visual can be a much-needed break from the overload of text and copy we encounter on a daily basis.
  • Infographics turn complex ideas into simple visual bites. Humans are visual creatures. Transforming a list of statistics into a visual representation can greatly simplify the big idea.
  • Graphics are more engaging than text. Not only do infographics simplify complex ideas, they also increase the chance that the viewer will remember the information when presented visually.
  • People love to share infographics! Whether it’s repinning, retweeting or sharing – infographics are likely to go viral on social media.

Mashable.com hosts an Infographic Board on their Pinterest page which demonstrates the broad range of diversity in the world of infographics. Check it out for yourself! Heck, there’s even an infographic on napping.

How do you see visual tools transforming the world of marketing and public relations? 

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