The PR industry has become infamous for creating unique buzzwords that depict our culture, and more specifically, our industry. Mashable recently shared 12 new buzzwords predicted to become a common part of our vocabulary in 2013. They’re so unique and spot on that I had to share them with the FCPR blog readers.
I’m a particular fan of “Return on involvement” and “Tri-ti-tasking.” Which one is your favorite?
- Advertainment – “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.”
- Phablets – A mixture of a smartphone and tablet.
- Growth hacker – “A role that replaces traditional marketing roles in fast-growing businesses.”
- Social learning – “An individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.”
- Alphanista – “Successful women in powerful positions having it all.”
- Acqui-hire – “A blend of acquired and hired.”
- Return on involvement – A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot.”
- Inventreprenuers – “An entrepreneur-inventor hybrid that markets and/or manufactures their own creation.”
- Twinternship – “An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook.”
- Wantrepreneur – Someone who hasn’t “taken all the steps necessary to take the leap” into entrepreneurship.
- Minergy – Someone who uses “minimal energy to get the task accomplished.”
- Tri-ti-tasking – “Doing three things at once.”
What other PR and marketing buzzwords do you think will become popular in the new year? I’d love to hear your thoughts. Happy New Year!