The PR industry has become infamous for creating unique buzzwords that depict our culture, and more specifically, our industry. Mashable recently shared 12 new buzzwords predicted to become a common part of our vocabulary in 2013. They’re so unique and spot on that I had to share them with the FCPR blog readers.
I’m a particular fan of “Return on involvement” and “Tri-ti-tasking.” Which one is your favorite?
- Advertainment – “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.”
- Phablets – A mixture of a smartphone and tablet.
- Growth hacker – “A role that replaces traditional marketing roles in fast-growing businesses.”
- Social learning – “An individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.”
- Alphanista – “Successful women in powerful positions having it all.”
- Acqui-hire – “A blend of acquired and hired.”
- Return on involvement – A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot.”
- Inventreprenuers – “An entrepreneur-inventor hybrid that markets and/or manufactures their own creation.”
- Twinternship – “An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook.”
- Wantrepreneur – Someone who hasn’t “taken all the steps necessary to take the leap” into entrepreneurship.
- Minergy – Someone who uses “minimal energy to get the task accomplished.”
- Tri-ti-tasking – “Doing three things at once.”
What other PR and marketing buzzwords do you think will become popular in the new year? I’d love to hear your thoughts. Happy New Year!
I love “Return on Involvement” – great way to think about your value to the community, outside of $ and ¢
The more socially connected our brand fans and customers become, the more desired this type of involvement becomes.
Hi, David! Thanks for your response – I agree completely.
“Return on Involvement” is a great way to place importance on engagement, especially for social platforms. Involved users means engaged users, which means fostering loyal brand advocates. Focusing on loyal brand advocates is definitely an effective and efficient way to increase the real ROI for companies. It’s about cultivating and engaging a brand community.