12 PR Buzzwords for 2013

By Posted in - Public Relations on December 31st, 2012 0 Comments

The PR industry has become infamous for creating unique buzzwords that depict our culture, and more specifically, our industry. Mashable recently shared 12 new buzzwords predicted to become a common part of our vocabulary in 2013. They’re so unique and spot on that I had to share them with the FCPR blog readers.

I’m a particular fan of “Return on involvement” and “Tri-ti-tasking.” Which one is your favorite?

  1. Advertainment — “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.”
  2. Phablets — A mixture of a smartphone and tablet.
  3. Growth hacker — “A role that replaces traditional marketing roles in fast-growing businesses.”
  4. Social learning — “An individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.”
  5. Alphanista — “Successful women in powerful positions having it all.”
  6. Acqui-hire — “A blend of acquired and hired.”
  7. Return on involvement — A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot.”
  8. Inventreprenuers — “An entrepreneur-inventor hybrid that markets and/or manufactures their own creation.”
  9. Twinternship — “An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook.”
  10. Wantrepreneur — Someone who hasn’t “taken all the steps necessary to take the leap” into entrepreneurship.
  11. Minergy — Someone who uses “minimal energy to get the task accomplished.”
  12. Tri-ti-tasking — “Doing three things at once.”

What other PR and marketing buzzwords do you think will become popular in the new year? I’d love to hear your thoughts. Happy New Year!

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