Infographics – who knew?

By Posted in - Public Relations & Social Media on November 20th, 2012 0 Comments

I came across an article yesterday on Jeff Bullas’ blog, 9 Awesome Reasons to use Infographics in your Content Marketing. Ever the lover of infographics, I thought it was an interesting article and pertinent to share with our readers.

Jeff puts into perspective the benefits of using infographics to convey the gobs of data we collect (and analyze) into a succinct format that is easily scanned and understood (the infographic!). He also had some interesting stats that surprised me, “in one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos.”

So why should use you infographics in your content marketing? Jeff’s nine reasons include that infographics are:

1. Compelling and attractive
People love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!

2. Easily scanned and viewed
Human beings are highly visual and because 90% of of the information that comes to the brain is visual, you need to tap into that optic nerve.

3. Viral capabilities
Due to the attractiveness of infographics, the capacity for them to be shared on social networks and become viral is much higher than ordinary text.

4. Portable (embeddable)
When designing, developing and publishing an infographic, the code to put it on a WordPress blog or website is provided as an embed code. This then creates an automatic link from their site to yours.

5. Worldwide coverage
In a world where online publishing is now visible globally at the push of a button, infographics can provide global coverage that local print media could never do.

6. Brand awareness
Creating an infographic that includes your brand logo is a powerful means of creating a greater brand awareness.

7. Increases traffic
An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people share and click on the image.

8. Benefits search engine optimization
The viral nature of the infographic medium makes people link to your site. When this occurs, Google will index your website higher due to Google’s Page Rank algorithm. This increases the importance that search engines pace on your site.

9. Shows an expert understanding of a subject
The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.

This post would not be complete if I didn’t share the infographic from Web Marketing Group. Are you using infographics to support your brand’s message?

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