Have you started planning for 2013 yet?
If you’re like me, you can’t believe it’s already the week before Thanksgiving. This time last year, I was sitting in the same position (figuratively) as I am right now – trying to figure out what happened to the year and thinking there is no way another year can be coming to a close. (I try not to spend too much time on these trivial thoughts, as I don’t want to waste what precious time I have left in 2012.)
Once I get beyond the shock that always comes with the realization that the year is almost over and I am another year, well, let’s say wiser, it is time to really think about planning for the new year.
The act of planning and specifically, strategic planning, is the idea of looking forward to the new year and what we hope it entails for us, as individuals, our businesses and our clients. It always involves the reflection of our current position and these key questions:
- What do we do?
- For whom do we do it?
- How do we excel?
If you can answer these three questions, you’re a step in the right direction for building your strategic plan. These can sometimes be difficult questions if the business doesn’t already have a clear vision/mission.
The next two questions can take more time to answer, as they are forward thinking and require research to develop the best path to reach your goal(s).
- What is your goal for the coming year?
- What avenues will help you reach that goal?
For many businesses the overarching goal will be similar: to drive sales and generate revenue. As the goal of driving sales and generating revenue pertains to plans for our clients, this is most certainly the end goal, but our set goals do not state that in so many words. We aim to generate positive coverage and exposure for our clients in order to increase visibility among their core audience.
With media relations, charitable giving, and promotional events, we work with our clients to develop ways to tell their stories and get the word out to the consumer. We have already begun planning for the new year and are excited about what is to come. How are you planning for 2013?