Black Friday No More?

By Posted in - Blog & Public Relations & Social Media on November 27th, 2012 0 Comments

Several retailers (or all of them; I quit counting after the third ad stated stores would open on Thanksgiving) opted to do away with their previously appreciated “closed on Thanksgiving” policies. I’m still unsure as to how I feel about stores opening for Black Friday shopping on Thanksgiving Day, but I will admit, I was appreciative that I could get a few forgotten grocery items early Thursday morning (thanks to my husband for adding grilled jalapeño poppers to the menu).

Black Friday has been around a while (each year it becomes more of a production), and I have been known to indulge in the craziness of waking up at the crack of dawn to get the best deals. However, for the last several years, my idea of “Black Friday” has consisted of bird hunting or, in this year’s case, antiquing and fabric shopping. Thankfully, my activities of choice don’t include traffic or mall crowds, which is a big win for my sanity.

Just because I opt out of the day-after-Thanksgiving craziness doesn’t mean I don’t pay expert attention to all of the sale ads. I’m a gal who loves a good deal and will weigh heavily the sale price versus the detriment to my sanity to make the final decision on whether to venture out into the Black Friday abyss.

Below are a few brands that did a great job catching my eye via social media and caused me to think long and hard about whether or not to brave those crowds. But then I remembered we have Cyber Monday!

  • Costa Sunglasses: Merry Fishmas!
    • Yes, they are a client, but between everything on my Facebook and Twitter news feeds, I thought their promotion was catchy and memorable. And hey, who doesn’t want 25 days of free Costa gear? Merry Fishmas!
  • Cabela’s
    • They tweeted they were going to give away over $6,000 worth of prizes to the first 600 people in line before 5 a.m. on Black Friday. Yes, I did a search to find the closest Cabela’s, but a road trip to W.Va. was not in the cards. Black Friday at Cabela’s
  • Macy’s
    • My Facebook feed let me know they created an app for their Black Friday deals! It also didn’t hurt that I spent hours watching the Macy’s Thanksgiving Day Parade on Thanksgiving morning. Here’s a link to the Facebook Post: Macy’s Black Friday Facebook Post. You can download the app here: Macys.com/connect.

What brand’s messages resonated with you and inspired you to take action – shopping or, perhaps, giving?

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