3 discoveries for your brand’s pinning pleasure

By Posted in - Blog & Public Relations & Social Media on November 16th, 2012 0 Comments
I noticed that our office has been buzzing with Pinterest news this week so I thought a Pinterest themed post was more than appropriate. We have been passing around articles, blogging and chatting about some new updates and discoveries of this social sweetheart. We use Pinterest our fair share around here – from targeted boards to promotional contests –  and we recognize the value of this visually driven social media tool, especially in the retail/consumer and A&D industries.
Here are some of our most recent Pinterest discoveries:

I thought for my post today, I would just give you a quick summary and some main takeaways of the above articles. So here it goes…

Pinterest for Business

Pinterest launched a new set of resources designed just for businesses. Brands can now:

  • Create business accounts which allow them to enter a business name – rather than a first and last
  • Verify their websites using a hidden line of code, in which case they will receive a “verification badge” on their profile pages
  • Convert current Pinterest accounts to business accounts

Additionally, Pinterest is encouraging brands to add “pin it” and “follow” buttons on their sites and embedded widgets to showcase their pins.

Pinterest Search Struggles

If you are at all familiar with Pinterest, you probably know its search features are pretty sub par. I have experienced this on a personal (wedding planning…sigh) as well as a brand level. Here are some things to remember:

  • Unlike Google or other search engines, Pinterest relies on words to actually know what a pin is about, so essentially, the image doesn’t matter.
  • It’s a bummer Pinterest isn’t doing a better job on this, but the good news is, there are things we can do to help the situation.

How to help:

  • Make sure to add descriptions to your pins.
  • Actually describe what the pin is about. I.e don’t pin a picture of your cat and describe it as “my little nugget muffin”. For example, if you did “my cute fuzzy little cat, Fufu, in his kitty Christmas sweater”, someone who is searching for cats is more likely to search for cat, kitty or fuzzy – over nugget muffin.

Pinterest Secret Boards

Pinterest is trying out a new feature that allows users to own “secret boards.” These are boards that only the user can see, unless they opt to eventually share publicly.

Here are some ideas from Hannah on how to use this new feature for your brands:

  • Brainstorming: A secret board would be a great resource to fill with brainstorm ideas, such as themes and giveaways, for internal use only.
  • Clients: PR pros can utilize this tool to share ideas and deliberate with clients. It’s an easy way to visually organize and highlight ideas and plans before sharing them publicly.
  • Promotions: Having a secret board capability allows brands to create, edit and review boards before opening a promotion up to the public.
In what ways have you seen Pinterest evolve to benefit brands? How are you using Pinterest for your brand?


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