Behold the iPhone 5 (and the power of the news media)

By Posted in - Media Relations & Public Relations on September 20th, 2012 0 Comments

Apple’s iPhone 5 became available this week. What? This is the first you’ve heard of that? Doubtful.

Unless you’ve been living under a rock for the past few weeks, every time you turn on the news or read a newspaper, magazine or blog post, it seems Apple’s latest product offering has been the center of attention.

The Wall Street Journal, New York Times, Huffington Post, CNN, you name it, they’ve covered bits and pieces of the iPhone 5’s roll out. The lines in front of the stores! The new features the phone will offer! (Will it make me a martini yet? No? Let’s keep working on that…..). Everyone, it seems, wants to know all about the new tech darling.

And that’s just the media. I have friends and family (admitted tech geeks) who live-streamed the press conference unveiling the new iPhone recently from their computer. They didn’t even get to see video of the press conference, just text transcripts of what was happening. They couldn’t wait to find out what this new phone was going to do for them.

I’m hard pressed to find another example of a product so widely covered in the press, so highly anticipated by the public (except, maybe, previous iPhone versions). People can probably tell you everything you need to know about the new iPhone 5 just by reading the news coverage and following it on Apple’s websites….all before the advertising even begins.

I’m a recent Apple product convert myself. Partly because of peer pressure (hey, I didn’t want to be the last kid on the block without a Mac, right??), and partly because the stuff pretty much rocks.

So, I’m one of the readers gobbling up every bit of information I can find about this new phone (even though I can’t upgrade until next summer). I’m playing right into the media – and Apple’s – hands. And that’s okay by me. Because if it’s a product I want more information about, I’m going to do all kinds of homework to learn more. In this case, I really want the iPhone 5, enough to even read about it almost a full year before I’m going to be able to get one.

So, what do you think of the media’s coverage of Apple’s iPhone 5 product launch?

A) It’s enough already – I’m tired of reading about it, and wish Siri would pipe down.

B) It’s just the right amount – I like reading about Apple’s news and am glad the press is covering it in minute detail. Roll on, Siri.

C) Who’s Siri?

And has all of the related media coverage influenced you to buy a new iPhone, or at the very least, commit to wait it out until you can get a new on (like me)? I’d love to know how the news coverage has helped shape your opinion of this new gadget.


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