6 ways brands can benefit from Google+

By Posted in - Public Relations & Social Media & Technology & word of mouth marketing on September 26th, 2012 2 Comments

We know that social media tools are created and evolve at a mind-numbing pace. As a PR professional, it’s my job to keep up with new channels – in case any are a good fit for our agency or clients.

I’m on Google+ but admittedly haven’t spent too much time on this platform. The Google+ hangout (a group video chat feature) function intrigues me but I never know how to use it. This article from ragan.com is very timely indeed!  In it, it includes six ways a brand can benefit from using Google+ hangouts:

  • Use experts to moderate or lead the discussion
  • Host a Q&A session
  • Do live product samplings (the Cadbury example in the article is genius!)
  • Host a giveaway
  • Launch a product
  • Serve your customers

This tool can be used to interact with dedicated followers.  The article even cites that you can record the session and upload on your brand’s YouTube page afterwards.  My wheels are already spinning on how we can test some of the ideas out.  If you’ve hosted a Google+ hangout, I’d love to hear from you on how it went, what you learned and whether you’d do it again.

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