6 ways brands can benefit from Google+

By Posted in - Public Relations & Social Media & Technology & word of mouth marketing on September 26th, 2012 2 Comments

We know that social media tools are created and evolve at a mind-numbing pace. As a PR professional, it’s my job to keep up with new channels – in case any are a good fit for our agency or clients.

I’m on Google+ but admittedly haven’t spent too much time on this platform. The Google+ hangout (a group video chat feature) function intrigues me but I never know how to use it. This article from ragan.com is very timely indeed!  In it, it includes six ways a brand can benefit from using Google+ hangouts:

  • Use experts to moderate or lead the discussion
  • Host a Q&A session
  • Do live product samplings (the Cadbury example in the article is genius!)
  • Host a giveaway
  • Launch a product
  • Serve your customers

This tool can be used to interact with dedicated followers.  The article even cites that you can record the session and upload on your brand’s YouTube page afterwards.  My wheels are already spinning on how we can test some of the ideas out.  If you’ve hosted a Google+ hangout, I’d love to hear from you on how it went, what you learned and whether you’d do it again.

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  • Jami Mullikin -

    September 27, 2012 at 1:40 am

    Thanks for the tips. I hate to admit it, but I have been slow to adopt G+. Mainly because it is not beneficial in the enterprise due to gmail only logins and the fact that there are already too many on tools my plate. However, Monday night I had the opportunity to give a presentation to an MBA class at UT-Chattanooga and we used Hangouts to do it. It was awesome, and very easy. With tools like join.me and skype, virtual presentations have gotten really simple but the multi-user part has always been a little cumbersome. The Hangout was a breeze and I am definitely a fan now.

  • Kim -

    September 27, 2012 at 1:23 pm

    Thanks for your feedback, Jami. I have also been slow to adopt Google+ in my daily routine. When it first rolled out I noticed that the brands or individuals that I followed on Facebook or Twitter were seemingly sharing the same content on Google+ – so I figured it wasn’t a good use of time.

    However, over time, we’ve noticed that Google+ is great for SEO (as long as you have a consistent presence) and I think people are starting to share unique content on there, as well. I’m eager to try the hangouts option – a few of our team members hosted a virtual meeting through the service yesterday and it seemed to go well.

    That’s exciting about your UT-Chattanooga experience! Keep in touch.

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