Monitoring services and measuring PR results
This morning I saw someone on Twitter say that they were struggling with coming up with blog content today. I can relate.
My suggestion to them?
Revisit a blog from the past and add a comment or update it.
So that’s what I’m doing today.
We represent a lot of national brands that engage in social media activities across the board – LinkedIn, Twitter, Pinterest, Facebook, YouTube – the list goes on and on.
Liza’s post Use your brain to measure PR results addresses that there are a lot of online analytics services to monitor brand mentions and conversations. And even though the technology can bring hundreds and thousands of clips to your fingertips, it’s still important to incorporate a human component at some point to:
- Evaluate and quantify conversations
- Weed out superfluous mentions
- Most importantly, respond to complaints, praise or other questions that may come up about your brand or service
Quote from Liza: We often have clients come to us for advice on how to help them better measure what’s being said about them. They’ve never had the time to sort through the material to see if the messages they’re trying to communicate are hitting the mark. That’s where Full Circle PR comes in. By reviewing each piece of content, we can show the client whether or not the message they shared is engaging the right people.
How are you evaluating media coverage?
Are you viewing online comments as an opportunity to have a conversation with a customer?
Do you have a whole bunch of clips piled up and don’t know what to do with them? Let us know your thoughts.