Keeping the consumer engaged
It is natural for humans to gravitate towards something that makes them happy. If a brand reminds them of something positive they are more likely to stay loyal customers.
Repetition is key when creating a brand that produces positive association. When your message is consistent your audience will notice and stay in tune to what you are trying to convey.
As a team, we are looking for ways to expand our ability to reach out to the consumers through online content. We have definitely sensed a shift in demands from the consumer to have more one on one interaction with the brands. They are able to achieve this through online sites that provide interactive outreach. Being able to produce video content and interactive tools while still supporting your written message will take your consumer on a whole new journey.
Here are some tips to bring the consumer even further into the interactive brand world.
- Set specific objectives that will allow you to produce your key message.
- Produce fresh content that will keep the consumer interested while still using repetition in your message.
- Produce content that proves to the consumer that you are the authority on the brand- there is no one out there that can do it better than you.
- Allow the consumer’s voice to be heard by providing a forum for them to speak their opinions.
Are you staying connected to your consumer through an online source? Let me know how you are moving forward while still keeping your consumer in tuned and loyal.