Find value beyond Facebook in your social media strategy

By Posted in - Social Media on August 28th, 2012 0 Comments

When you hear the words “social media,” what’s the first thing that comes to mind? For most of us, our next thought is “Facebook.”

Facebook is undoubtedly the cornerstone network of the social media world. Because it has the highest number of individual users, brands have also flocked to establish a presence on the site.

But having a social media presence is no longer defined as having a Facebook page. Different brands in different industries all have a different purpose for networking online. And in all of its glory, Facebook cannot be all things to all people – or companies.

Facebook offers a variety of great tools for brands to interact with fans and customers – such as status updates, private messaging, photo albums and video hosting. But it’s important for marketers to know about and properly evaluate all of the available social networks and develop a strategy that best serves their brands. You might find that Facebook is not the only place your company should be.

As an example, several of our clients in the architecture and design (A&D) industry have found that maintaining a Facebook presence is equally as important has being active on other social media channels.

  • Pinterest allows users to view and share our clients’ products and inspiration – and has also become a top driver to the companies’ websites where customers can make a purchase.
  • LinkedIn offers the ability to create a private group where sales associates in different regions can collaborate on projects. The network is also a great place to research and connect with key decision makers, rather than relying on cold calling alone.
  • Blogs allow individuals and brands to show their expertise and be their own authors of great content related to their industry.
  • Twitter has become a popular place for “chats” surrounding a specific topic. It’s a great way for consumers and companies to have a one-on-one discussion about a common issue.

Each of these tools goes beyond Facebook’s core offering to connect brands with their key audiences in a more meaningful way. What weight do you currently place on Facebook in your brands’ social media activity? How has this amount changed with the introduction and growth of other networking sites?

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