Public relations professionals often get a bad rap. Unfortunately the stereotype of a PR “flack” bending the truth (or just flat out lying) to the news media is perpetuated by those in the industry who …Read More →
Monthly Archives: August, 2012
If you’ve been following along this summer, you may know that we’re in the process of hiring a public relations account manager to …Read More →
When you hear the words “social media,” what’s the first thing that comes to mind? For most of us, our next thought is “Facebook.”
Facebook is undoubtedly the cornerstone network of the social media world. Because …Read More →
Whether your working in team or individually, effectively managing a brand’s social media activities requires a certain amount of planning and evaluation. From posting relevant content on Facebook to crafting interesting blog posts, if you …Read More →
How does your team prepare for a big day??
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If you’re in the public relations/marketing/advertising industry, chances are you’re familiar with the “Mad Men-style” of client service. Account people have long been the gatekeepers between the client and the agency, and it’s a job …Read More →
Media relations is a fun challenge for any PR professional. Since coverage is never guaranteed, it’s always exciting to see your clients’ names in publications.
Below are some quick tips for effective media relations with both …Read More →
It is natural for humans to gravitate towards something that makes them …Read More →
I will keep this short and sweet for you today, as I’m in Reno, Nev. attending the 2012 International Fly Tackle Dealers (IFTD) show with our client, Costa Sunglasses.
What goes on at a trade show …Read More →