National media exposure: It started with a Tweet
Full Disclosure: Loggerhead Apparel is a client of Full Circle Public Relations.
Media relations opportunities can happen through a conversation, an email or a coffee date. More often I’ve noticed that we’ve also been able to secure coverage for our clients through social media activities, including Facebook conversations and Twitter posts.
Here’s how it started:
- Thursday, July 12, ABC World News reported from their Twitter account that the Olympic Team USA uniforms were made in China.
- Thursday, July 12, Loggerhead Apparel – a coastal-inspired, American-grown and American-made apparel company located in Greenville, S.C. – responded with the following Tweet and asked other people to help ReTweet.
- People will actually share your message IF you ask them to. Be sure to ask for others to ReTweet your message and you’ll be surprised by the response.
- Use hashtags. According to a Mashable post, “Tweets with hashtags, get twice the engagement of those without.”
- When you pitch an idea, be ready to respond. After hearing from the producer, Zac and Sara had hours to respond via video. Because they were ready, willing and able, they were able to meet the deadline and enjoy the exposure.