How to take advantage of the summer slow-down

By Posted in - Downtime & Public Relations on July 10th, 2012 2 Comments

Remember the days of school and college when we were completely work-free from June to August each year? You’ve probably noticed that evidence of summer downtime can be seen throughout the business world, too.

Around this time of year, some companies have shorter hours and many people take extended vacations. Our inboxes and phones are quieter, and our email messages are often returned with automatic out-of-office replies. And while we ourselves may be slowing down and taking time off this summer, it doesn’t mean our productivity has to suffer.

Yesterday, I read this blog post from one of my favorite people to follow, Peter Shankman. I couldn’t agree more with his argument. While almost everyone else in the workforce is chilling out for the next two months, why shouldn’t we take advantage of this time and be more proactive?

Here are five ideas Peter shares for making the most of your summer work:

  • Reach out to contacts you haven’t talked to in awhile
  • Explore new business opportunities that you’ve been too busy to get to before now
  • Revisit a great idea you’ve had, and make it happen
  • Complete projects before their deadline
  • Try working in different places or take a class you’re interested in

From a PR perspective, I would also include activities such as:

  • Update your media lists
  • Conduct any research you’ve been pushing off
  • Proactively find media opportunities for your brand or clients to contribute

By taking advantage of the extra time you have now, you’ll be ahead of the game when Labor Day rolls around.

What are your plans for the rest of the summer? Are you spending more time relaxing or taking on new projects – or both? I’d love to hear how you’re balancing your time over the next eight weeks.

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  • Sara McGee -

    July 11, 2012 at 7:45 pm

    Great list! I think another thing to add on the in-house PR/Marketing side of things is to inventory your current promotions stock and reorder for fall conferences/opportunities or get quotes for new promo items you’ve been dying to put your brand on!

  • Caitlin -

    July 11, 2012 at 8:17 pm

    Thanks, Sara! That’s a great suggestion, especially since the fall trade show and event season will be here before we know it.

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