How to use online media to support offline company events

By Posted in - Internal Communications & Social Media & Special Events on June 13th, 2012 0 Comments

Social media has undeniable benefits when harnessed at industry events and trade shows. Online communities help spread information, build a community and engage attendees before, during and after a live gathering.

But online tools have a place at internal-focused company events as well. The beauty of social media is that it offers a real-time platform for conversations where anyone in the world can join – but it can be used as a secure internal communications tool, as well.

Here’s how:

  • As a supplement to direct mail or email communications, you can establish a secure Facebook or LinkedIn group specifically for your internal team to learn about and discuss an upcoming event.
  • It’s likely that members of your group are already active on these sites for business and personal use. Why not offer them a community to engage with other attendees, hosted on a site they already visit?
  • Facebook and LinkedIn offer the option to create invitation-only groups – so only the individuals you want to participate are allowed to view and join the discussions.
  • These groups also facilitate conversations and allow you to share interesting links, information about promotions and photos to help build excitement – and maintain momentum during and after the event.

The key is to use social media sites to frame a community where you can share important information and allow your attendees to offer feedback and generate their own conversations.

The idea of social media as a secure corporate communications tool is not a heavily discussed topic. I’d love to hear your ideas on the many possibilities of online communities.

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