Monthly Archives: June, 2012
Grassroots marketing is one of the purest forms of brand communication. Often unconventional, grassroots efforts are the antithesis of the traditional advertising campaign – they are targeted and often inexpensive. They reward a brand”s most …Read More →
When you work in public relations, your job doesn’t always lie within concrete boundaries. Of course, you have your set responsibilities that you agree to with your client, but there is always room to go …Read More →
Old school PR = blasting out press releases to a list of names with no knowledge or understanding of the recipients.
New school PR = building relationships not just with journalists and bloggers who might be …Read More →
I recently came across a video (thanks Liza for sharing!) that discussed the increasingly important role of digital marketing in shaping how brands connect with consumers. One point that really resonated with me was this: …Read More →
Social media activities bring great benefits, such as:
Sharing best practices and industry trends in real time
Having conversations with individuals/groups across the nation or globe without boundaries
Learning from others who share common interests
However, …Read More →
How a brand handles a crisis can tell a lot about their company. Putting a brand in a vulnerable or compromising position can really show if they care about their consumers and truly care about …Read More →
Using social media to promote live events is simply a no-brainer. It’s inexpensive. It’s instantaneous. And it’s how people communicate. Social media will help to sell tickets, build buzz, and possibly turn a one-time event …Read More →
Social media has undeniable benefits when harnessed at industry events and trade shows. Online communities help spread information, build a community and engage attendees before, during and after a live gathering.
But online tools have …Read More →