Social media – It’s here to stay, so why not play? O.K.?
Earlier this week I had a conversation via Twitter with a member of the A&D community, who wrote a poignant blog post about embracing social media. Apparently there has been some hesitation within the architecture community about whether or not social media is worth the time it takes to generate relevant content – and honestly, if it’s going to stick around for the long-run.
Well, my friends, I’m not the first one to say it but it is here to stay.
And it is a great thing.
Social media is breaking the boundaries between stiff B2C and B2B communication. It allows companies to put a cultural spin on their brand and share their educated opinions in real time. It encourages conversations between brands and clients/customers, which will ultimately result in the most coveted kind of customer – the brand advocate.
It is especially a great tool to use in the architecture and design world. What a great way to share pictures, industry knowledge and inspire others? What a fabulous way to showcase your work and hopefully get new projects from it.
If social media wasn’t such a big deal in the business world, it wouldn’t be people’s jobs to manage it. So, as a word of advice to the traditionalists who are reading, social media is becoming the new “traditional.” Begin to embrace all that it can offer your company and watch as new relationships and opportunities are formed.
If I still haven’t swayed you, then check out Jeff Bullas’ reasons on why not to join in on the social media phenomena. I’m sure you can relate.