Eye-tracking shows how people view your brand’s timeline
Here’s an interesting article that publishes the findings of a recent eye-tracking study conducted for Mashable by EyeTrackShop. As you may know, Facebook radically changed the format for brand pages, which also seems to have shifted the way people view these particular pages.
(If you need a refresher on the changes Facebook made for brand timelines, check out Shelley’s post Facebook timeline: the visitor and admin experience.)
The most interesting finding to me from the eye-tracking study is that:
“Cover photos with faces attract the most attention.”
Seeing how viewers – on average – look at cover photos first (and for the longest), what does that mean to your brand’s pages? If you’re promoting a product or service, how can you incorporate faces into your cover photos?
- Use images from employee events – team building exercises, customer visits, charitable activities, etc.
- Feature pictures of your customers using your product or brand
- Share pictures of people in your unique community or culture
People love to see pictures of other people – so think about ways this can fit in your social media efforts and let us know the results.