An idea comes “full circle”
As public relations professionals, we brainstorm on a lot of ideas – special events themes, grassroots marketing activities, ad copy, product names – that end up on the cutting room floor. It’s all part of the process, of course, but it’s wonderful to see an idea that you were a part of come to fruition.
Here is an ad that features Caitlin’s copy for one of our lighting clients. We were pretty excited to see it in print (and the idea come full circle). 🙂