Pinterest updates Terms of Service

By Posted in - Special Events on March 26th, 2012 0 Comments

As it continues to grow and gain popularity, social media’s latest star, Pinterest, also continues to evolve. And as PR pros, it’s our job to stay current on the ever-changing policies, terms and user agreements of our clients’ social media platforms.

Over the weekend, some users may have received an email from Pinterest CEO Ben Silbermann, explaining the company’s decision to update its Terms of Service, Acceptable Use Policy and Privacy Policy. According to NBC news program, The Today Show, and an article posted by Mashable, these changes come in the wake of numerous complaints and inquiries about the legality of Pinterest users’ ability to copy and paste pictures from various web sites, regardless of copyright.

A few changes:

  • What users are allowed to pin. New pinning restrictions cover content that “[Pinterest] deem[s] to be hateful, violent, harmful, abusive, racially or ethnically offensive, defamatory, etc.” Pictures relating to harm, death, disability or disfigurement to yourself, other people or animals are prohibited.
  • Terminating your account. The new section about terminating accounts details how long your pins will stay on the network. And according to the Terms of Service, “Pinterest may retain your User Content for a commercially reasonable period of time for backup, archival, or audit purposes.”
  • Private pinning. With an all-public pinboard system currently in place, Pinterest will add the ability for users to pin privately. Although, it is unknown when this feature will launch.
  • Pinterest  apps. We’ll likely see more Pinterest-related applications soon, where consumers will show their image-and-text pins on third-party websites.

For a look at Pinterest’s new Terms of Service, which will go into effect on April 6, 2012, visit

Have you heard any buzz on Pinterest’s policy changes? Do you think they’ll hurt or help the success the site has gained so far?


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