Pinterest updates Terms of Service
As it continues to grow and gain popularity, social media’s latest star, Pinterest, also continues to evolve. And as PR pros, it’s our job to stay current on the ever-changing policies, terms and user agreements of our clients’ social media platforms.
A few changes:
- What users are allowed to pin. New pinning restrictions cover content that “[Pinterest] deem[s] to be hateful, violent, harmful, abusive, racially or ethnically offensive, defamatory, etc.” Pictures relating to harm, death, disability or disfigurement to yourself, other people or animals are prohibited.
- Terminating your account. The new section about terminating accounts details how long your pins will stay on the network. And according to the Terms of Service, “Pinterest may retain your User Content for a commercially reasonable period of time for backup, archival, or audit purposes.”
- Private pinning. With an all-public pinboard system currently in place, Pinterest will add the ability for users to pin privately. Although, it is unknown when this feature will launch.
- Pinterest apps. We’ll likely see more Pinterest-related applications soon, where consumers will show their image-and-text pins on third-party websites.
For a look at Pinterest’s new Terms of Service, which will go into effect on April 6, 2012, visit http://pinterest.com/about/terms/.
Have you heard any buzz on Pinterest’s policy changes? Do you think they’ll hurt or help the success the site has gained so far?