Media Relations 101: Simplify
Albert Einstein said it best…
There’s an art to simplifying. Whether it’s a new idea, a thought out story or a plan of action, reducing something to its simplest form can be hard.
A few months ago, I wrote about being brief in media relations, getting to the point quickly and being conscious of journalists’ time.
Today, Albert Einstein and I are are reiterating another important point of media relations: keep it simple. You may be thinking, if I’m brief, won’t I also be stating something simply? Not necessarily. In my experience, the most confusing emails are often quite brief.
When talking with the media, understand your pitch, understand your client and understand your reason for reaching out in the first place. If you truly understand what you’re trying to accomplish and what message you’re trying to convey, you’ll be able to break your pitch down to an easily digestible form.
If we’ve said it once, we’ve said it a hundred times, journalists are busy – and they know what they’re looking for in a story. Don’t make things difficult for them (or you!) by over complicating a story or idea.
As communicators, we can try to pack a whole lot of information in one little space. But if you’re conscious of keeping a message simple, journalists will thank you.
How do you keep it simple? Do you find that simplicity helps in your media relations tactics?