Monthly Archives: March, 2012

Reporters are people, too

By Posted in - Media Relations & News Releases on March 21st, 2012 0 Comments

When I just started my career as a public relations professional, I didn’t exactly get a “Media Relations 101” presentation. Instead, I received instructions to get my agency’s clients coverage.

I remember one day trying to …

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Media Relations 101: Simplify

By Posted in - Media Relations on March 19th, 2012 0 Comments

Albert Einstein said it best…

 

 

 

 

 

 

There’s an art to simplifying. Whether it’s a new idea, a thought out story or a plan of action, reducing something to its simplest form can be hard.

A few months ago, …

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