The magic of social media at events

By Posted in - Public Relations & Social Media & Special Events & Technology on February 7th, 2012 2 Comments

Social media and event planning/management are two pieces of the public relations puzzle – and like any great PR program, the two work hand-in-hand.

This week Kim and I are attending the NAHB International Builders’ Show in Orlando. While trade shows can be incredibly busy and unpredictable, they offer a unique opportunity to share our messages and connect with key audiences using social media. We have the opportunity to serve as citizen journalists and report what’s happening at the event from our perspective.

Looking to use social media to support your event marketing? Here our my top three suggestions:

  • Use your smart phone. The beauty of smart phones is the ability to take photos and videos and share them online, without the need to connect to a computer. Wireless Internet access can also be limited at trade shows, and many smart phones will allow you to access important online pages and apps without a connection.
  • Tag, tag, tag. Chances are, the organizations and events you’re working with have a Twitter handle, dedicated hashtag and Facebook page. While at the event, be sure to tag these groups when appropriate to cross-promote your activities.
  • Monitor conversations. Make sure to follow hashtags and accounts to keep up with interesting activities and participate in the conversations using social media.

For those PR pros who regularly attend events on behalf of your clients, what social media suggestions would you add? And what results have you seen from using online networking to support your event marketing plans?

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