5 helpful tips to prepare yourself for a big client event

By Posted in - Public Relations & Special Events & Strategic Planning & Uncategorized on February 17th, 2012 1 Comments

As I prepare for one of our client’s biggest event of the year, it got me thinking about how important preparation is to coordinating a successful event. There is no such thing as being over-prepared in the realm of public relations.

Alexander Graham Bell said it best, “Before anything else, preparation is the key to success.”

After months of strategic planning, it’s time to execute the plan and get those thousands of puzzle pieces to fit together seamlessly. Here are some tips on how to prepare yourself before and throughout an event:

  • Confirm, re-confirm and then confirm again. The last thing you want to do is leave something unconfirmed. Everyone involved has a busy schedule and things can fall through the cracks. Staying on top of people to ensure they are where they need to be, when they need to be there is essential.
  • Understand things change. Remain calm. In every event, things inevitably change. It’s important to mentally prepare for this so when it happens, you’re ready for it. Being frantic about it doesn’t help anyone. You have to be able to adjust on the fly and find a solution.
  • Communicate. It seems like a simple concept, but you can’t expect someone to know something unless you effectively communicate it to them. Never assume something is just going to happen. Telling a person something twice is better than forgetting to altogether.
  • Be visible and accessible.¬†With any size event there’s always something more that can be done. It’s important to show your client that the event is just as important to you as it is to them. Never think something is beneath you, and do more than is required of you. Helping out where you can makes everyone’s jobs easier and things run more smoothly.
  • You aren’t the only one under pressure. It’s important to understand that everyone is under pressure during events, especially when it is the biggest event of the year. Don’t take things personally, remain positive and don’t let people see you stress out.

What are your tips for preparing yourself for a big event?

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