Building creativity

By Posted in - Public Relations & Uncategorized on December 2nd, 2011 0 Comments

How does one truly master the art of continuously being creative?

Here’s a different perspective on how to do so, which I think is quite, shall I say…. creative?

I came across a blog, Albert Einstein on Creativity, which suggested that creativity is built upon, not generated.  They suggest that copying – yes, copying – another’s idea and brilliantly tweaking it to make it better was the best way to generate new ideas.

Honestly, I can see why this might work so well.  Consider it a drawn-out form of collaboration –  and the nice part is that half of the job is already done.

Editing ideas and existing products is a great way to generate new, improved masterpieces that you might have never thought of – just as you would a piece of writing.

How might you show your creative genius by taking an existing idea and building on what is already there?

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