Too much Facebook? There is such a thing.

By Posted in - Public Relations & Social Media on November 29th, 2011 0 Comments

If you have followed my blog posts over time, you’ve probably noticed I’m a big fan of social media. Facebook, Twitter and (more recently) LinkedIn are part of my day-to-day job and my downtime away from the office.

Like most people, my go-to online destination is Facebook. Most of the people I’m connected with are from my hometown or college, so I rely on my Newsfeed to keep me updated on their lives – or at least what they choose to share.

Very recently, Facebook decided that it needed to keep us updated even more on the activities of our friends. First, the “status ticker” was added. Now, my Newsfeed shows every photo that one of my friends “Likes” or comments on. That means my Facebook homepage is littered with pictures and graphics from people I don’t know (and I’ll be the first to say people on my friends list “Like” some odd things).

So while I used to spend an embarrassing amount of  time checking my Newsfeed each day, I’ve just stopped looking. I might check the first five updates, but after that, I lose interest. Maybe it’s really a blessing in disguise.

I think there is something to be said about information overload. Facebook is a great site – undoubtedly – but if you over-service people and push information that isn’t relevant to them, you’ll lose users. It reminds me of Liza’s most recent post – the importance of giving people what they really want. And most people want what’s relevant to them.

Thinking about these changes from a brand’s standpoint – especially those in service-related industries – how do you find a balance between giving your customers what’s relevant to them, and overloading them with information by trying too hard?

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