Full Circle represented at SCPRSA Professional Development Conference
Shelley and I have been serving on the planning committee for the South Carolina chapter of the Public Relations Society of America (PRSA)’s annual Professional Development Conference. And last Friday, the day finally arrived.
The conference offered a variety of highlights for PR practitioners, including two social media presentations, a media relations panel, crisis communications discussion, panel on the APR designation vs. Master’s Degree and keynote presentation from Southwest Airlines CMO Dave Ridley.
The APR vs. Master’s discussion was particularly interesting – not to mention Kim represented FCPR with her APR designation on the panel!
If you have ever considered pursuing a degree or accreditation beyond a Bachelor’s Degree in marketing or public relations, there are a variety of points to consider.
- The decision is situational. Think about what you would like to accomplish with a Master’s Degree or APR designation, as well as how much time and energy you are willing to dedicate to the process.
- There is no wrong answer with either choice, but remember that your performance and commitment to your career will always stand above your accreditations.
- Your choice between a Master’s Degree and APR designation may be determined by whether you want to work in academia or in a corporate or agency setting.
- Furthering your education is almost always a good plan, but think about how the path you choose now will guide your career long-term.