As always, think before you tweet.

By Posted in - Social Media on November 14th, 2011 0 Comments

Last week, Mollie mentioned how Twitter has recently become a regular part of her day – as it is for many people around the world. It”s realtime, it”s conversational and it requires little to no thought. And when used appropriately, it can be a great social tool. However, there are times when Twitter (and other social media channels) might be a little too easy to use without forethought.

I”m sure you”re all aware by now of the scandal that has rocked Penn State over the last few weeks. While I won”t go into detail about the scandal itself, it has been interesting to watch how a misinformed tweet has landed Ashton Kutcher in a heap of trouble. Kutcher tweeted: “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.” – and eight million fans replied.

Kutcher has since apologized and deleted the original tweet, adding a online slots picture of himself holding a sign that read “I”m with stupid.” He has also decided to hand over his Twitter feed to his team at Katalyst Media. Thus, he will no longer be the voice behind the tweets of @aplusk.

Here is an excerpt from one of Kutcher”s recent blog posts explaining his decision:

“A collection of over 8 million followers is not to be taken for granted. I feel responsible to deliver informed opinions and not spread gossip or rumors through my twitter feed. While I feel that running this feed myself gives me a closer relationship to my friends and fans I”ve come to realize that it has grown into more than a fun tool to communicate with people. While I will continue to express myself through @Aplusk, I”m going to turn the management of the feed over to my team at Katalyst as a secondary editorial measure, to ensure the quality of its content. My sincere apologies to anyone who I offended. It was a mistake that will not happen again.”

How do you think Ashton and team handled this situation? Do you think he should have handed over the reins? Let us know what you think. And remember, always think before you tweet.

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