Where do people talk about brands?

By Posted in - Public Relations & Social Media & word of mouth marketing on October 4th, 2011 0 Comments

With all of social media’s popularity, it might be easy to think that most of the conversations that happen about brands and products happens online.

According to Church of the Customer blog – not so. It’s still face-to-face conversations where people discuss products and services the most.

As you can see above, even mobile and landline conversations rank above social networking communities. Here’s the lesson for PR professionals: have an integrated approach to your marketing efforts. Leverage the visual advantages of online with the passionate persuasion of the human voice offline.

To all of those PR pros out there: do these statistics surprise you? How do you integrate offline word of mouth into your initiatives?

P.S. We love (and love working with) the word of mouth marketing company Brains on Fire. They are huge proponents of offline word of mouth. They even have a book. You should check them out.

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