Facebook losing the “Like” – and other changes for marketers
We all know that change is a natural part of life. And if you’re one of the 250 million people on Facebook, you know this particular online platform seems to change continually.
New updates to Facebook will have a lot of impact on brands who are using it as a tool to communicate with their audiences. This article by Mashable does a good job of explaining how companies can monitor – and adapt. We all know that compelling content is king when it comes to interacting with others – no matter what the communications goal – and these changes seemingly focus on this knowledge.
Some key takeaways from the article include.
- Users will now have more control on what content appears in their feed. They will be able to “uncheck” any story – which will lead to lower visibility for irrelevant updates.
- In Facebook’s redesign, a consumer’s biography will be told digitally – putting an emphasis on storytelling, rather than just marketing a one-way message to individuals who may or may not be interested in taking further action.
- There will be less and less focus on “Likes” and more focus on a place in individuals’ news feeds.