Can you get out of your comfort zone?

By Posted in - Public Relations & Special Events on October 27th, 2011 0 Comments

We’re creatures of habit. If you attend a three-day conference and attend a seminar in the same room all three days, odds are people will choose to sit in the same seat each time. There’s something comforting about a routine that helps us feel like we have some control in an uncontrollable world.

But every once in a while you have to force yourself out of your comfort zone. While the prospect of trying something new might seem daunting at first, the thrill of a new experience usually supersedes it.

Next Monday is Halloween. Our newest addition, Mollie, had the idea for us all to come in dressed as Disney characters for the holiday. Now, I’m not usually a Halloween dress-up kind of girl, but seeing everyone get excited about how they were going to create their costumes and other fun things we could do throughout the day, made me get into the spooky spirit. (Hint: you’ll have to come back to the blog next week to see who dressed up as what!)

In PR, as with any industry, it’s easy to fall into a safe, comfortable zone when it comes to carrying out the day-to-day activities. You’re presented with a new client opportunity and you fall back on the “tried and true” methods of communicating a method. Is that wrong? Inherently, no. I mean, they’re tried and true methods for a reason. But those routine PR activities probably aren’t going to be the thing that make people remember your brand.

No, it’s the creative, outside-of-the-box, “we never thought of talking to our customers in that way before” ideas that make people remember and engage with your brand. You don’t need to shock and awe your audience with a stunt that’s not on target with you brand, but rather, challenge yourself to think of of a new way to share a message in a way that works.

What are you doing to get out of your comfort zone and generate new ideas to share your brand’s message? Do you have a special inspiration technique you’d like to share? Do you conduct brainstorming sessions in a different way each time? Do you pull in people you wouldn’t expect to share new ideas?

We’d love to hear what gets your creative juices flowing…….

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