Intern Insights: Summer Recap
Today is my last day at Full Circle PR. Well, technically just my last day in the office. Liza and Kim graciously asked me to help them out during the school year on a project-by-project basis, so I am not done working with this awesome team.
However, it is my last week of my official internship. It’s been a great summer and I feel like I have learned a lot over the last few months. Here is a summary of what I have learned this summer.
- The field of PR is extremely broad. I worked two PR internships before this one, and none of them have been the same. Because of this, I feel like I have learned so much more and am better equipped to work as a PR practitioner when I get out in the real world.
- Social media is not as simple as it sounds. Sure, anyone can create a Facebook page or Twitter account. But what happens after that? It takes hard work and time to get the conversation going and reach the ultimate goal of consistent engagement with your audience.
- Reporting is a huge part of PR. I hadn’t done a lot of reporting before I came to Full Circle, so I didn’t realize how vital it was. For those of you not familiar with the process, a PR practitioner usually compiles a report each month showing each client results – press clippings, social media stats, meeting summaries and whatever else the client wants to see. While it takes a good bit of time to compile the results, it’s extremely important to keep the client updated and show them how important public relations is for their business.
- PR practitioners have to know their client and their field of work. I mentioned this a few weeks ago in one of my posts, but it’s important to know how to communicate effectively on behalf of your client, and this means you have to know everything about their world.