The four problems of social networking (that Google+ fixed)

By Posted in - Public Relations & Social Media on July 19th, 2011 0 Comments

Last week I shared a broad introduction to Google+, the Internet giant’s latest attempt at establishing an online social network. Buzz about the new platform is still in high gear, but I came across one article from Fast Company that aims to set Google+ apart from the rest of the Facebooks and Twitters of the world.

As one of the interface designers for Google+ explains, social media has four major flaws that the new network has set out to fix:

  • Profiles are difficult (and time-consuming) to set up – Setting up yet another profile and set of preferences and photos and friends is a huge hassle. (G+ solution: Circles)
  • Video isn’t casual –  Videochatting is unnervingly intimate and the social norms for initiating contact still haven’t been worked out. (G+ solution: Hangouts)
  • Sharing media takes too long – Even a relatively streamlined application still has an annoying bottleneck: waiting for the stuff to upload. (G+ solution: Instant Upload)
  • Privacy is paramount – Nearly every social media site has had their share of privacy woes. (G+ solution: plenty of sharing controls that are easy to manage)
For those of you who have joined G+, do you think Google has covered all of their bases? Or does social networking still have room for improvement?
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