Intern Insights: Blogging

By Posted in - Public Relations & Social Media on July 8th, 2011 0 Comments

I recently read an article  in the Social Media Examiner about blogging and thought I would share  a few things I learned.  Like many other social media platforms, blogging has become increasingly popular over the past few years. Whether you’re interested in learning about about a profession or a hobby, there is bound to be a blog that will capture your attention. I started a blog of my own this past year and have really enjoyed it. While I already do a significant amount of writing for my classes, I use blogging as a creative outlet to write about my interests and hobbies.

While many individuals maintain blogs, more and more businesses are beginning to manage company blogs as well, much like this blog. With graduation less than a year away, I am learning that company blogs are a great way to find out more about the organization when job searching. When I was interviewing for the intern position I now hold at Full Circle, I not only researched the company website, but also read several posts on the Full Circle blog. The blog posts helped me understand the dynamic of the company, and reading them also helped me stay updated on current projects, employee news and daily activities at Full Circle.

The article I read shared 21 blogging mistakes bloggers make, but I just wanted to list a few that I found particularly helpful.

  • Inconsistent posting
  • Focusing on quantity instead of quality
  • Writing for yourself, not your audience
  • Bad writing
  • Only talking about your company, products and services
  • Not taking time to respond thoughtfully to your blog comments
  • Neglecting blog SEO
What about you? Any blog tips you have found particularly helpful?
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