FTC guidelines, transparency in the blogosphere

By Posted in - Public Relations & Social Media & Uncategorized & word of mouth marketing on July 20th, 2011 0 Comments

A few months ago I received an email from an event organizer of a local beerfest. They mentioned my Klout and asked if I would be willing to Tweet about the event in exchange for two free tickets.

I politely passed on the opportunity simply because I didn”t know how to handle that situation. I had even been to the event the year before so it wouldn”t be a stretch for me to endorse it online – but I was worried that people wouldn”t trust me if I started promoting sponsored Tweets.

This from PR Sarah Evans is a great guideline for what “bloggers, brands and PR pros need to know” when it comes to FTC regulations and online communication. A few takeaways include:

  • As PR pros, we”re responsible for disclosing relationships online. ¬†This can include in-kind payments for product reviews, research findings and testimonials.
  • Adding hashtags can help you adhere to transparency while acknowledging your relationship with a brand/program/ambassador campaign, etc. ¬†WOMMA has some helpful guidelines, which are the first three in the list below:
  1. #spon – Sponsored
  2. #pain – Paid
  3. #samp – Sample
  4. #ad, #client and #advisoryboard can also be used.
Also, check out the True/False section of the presentation to test your knowledge on FTC regulations and the blogosphere.
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