When the media calls
Liza and I recently hosted a media training session for the Full Circle PR team – where we shared our experiences in working with the media. One story in particular stands out in my mind, and I thought I would share it with you.
Shortly after graduating college (and at one of my first “real jobs”) I received my very first phone call from a reporter, who wanted to interview one of the agency’s clients.
Being a novice, I was so excited to get the call, I pretty much said, “O.K!” and hung up the phone. I ran to tell my exciting news to my boss at the time…and he proceeded to ask me a bunch of questions that I could not answer (because I hadn’t thought to ask). Everything ended up working out, but I definitely learned the importance of finding out exactly what I needed to gather to be a resource to the media contact, while representing the client.
In honor of this first experience, I thought I would provide a list of questions I typically like to ask when a member of the media calls:
When the media calls . . .