Sneak peak at summer movies via Microsoft Tag

By Posted in - Social Media & Uncategorized on June 22nd, 2011 0 Comments

I was catching up on the past few issues of Entertainment Weekly and came across one of my favorite editions Рthe Summer Move Previews.  This year, they actually included Microsoft Tags next to each preview, giving readers the opportunity to watch a trailer to a movie that piqued a particular interest. You can read the announcement here.

Yesterday Caitlin wrote a blog post about QR codes – and to be honest, I”ve never been compelled to scan a bar code reader associated with anything…until I saw the movie preview issue. ¬†(As an FYI, I previewed roulette en ligne flash The Hangover 2, because I still haven”t seen it yet!)…

Just goes to show that if you use a tool correctly to connect with your audience, a brand can be successful at communicating a message.

Anyone else out there who used a Microsoft Tag in the summer movie preview issue?

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