Sneak peak at summer movies via Microsoft Tag
I was catching up on the past few issues of Entertainment Weekly and came across one of my favorite editions – the Summer Move Previews. This year, they actually included Microsoft Tags next to each preview, giving readers the opportunity to watch a trailer to a movie that piqued a particular interest. You can read the announcement here.
Yesterday Caitlin wrote a blog post about QR codes – and to be honest, I”ve never been compelled to scan a bar code reader associated with anything…until I saw the movie preview issue. (As an FYI, I previewed roulette en ligne flash The Hangover 2, because I still haven”t seen it yet!)…
Just goes to show that if you use a tool correctly to connect with your audience, a brand can be successful at communicating a message.
Anyone else out there who used a Microsoft Tag in the summer movie preview issue?