Easy Does It
I’ll admit, I’m a gadget-geek. I like to try out the latest and great smartphones (just ask my team about my near-stalking incident with the postman who was delivering my new Android phone when it first became available).
And with social media applications, I’m usually one of the first in line to try something new. Not just because we work with a lot of social media tools for our clients, but because I actually like to see how they work.
Some of the new fangled applications I like better than others. Some I download, try, and never use again. Others become a mainstay in my app menu.
Above all though, the whole reason I try any of these new technologies is because I’m always on the holy grail quest for tools that will make my life easier. I co-run a business, I have a family, I have friends and hobbies – time is precious for me. If the technology ends up being more work for me, then it’s useless.
I keep the same strategy in mind when we’re working with our clients, and thinking of ways to help them more engage with their customers. If the communications methods we’re recommending they use to converse with their customers don’t make it easy (or easier) for engagement to happen – it probably won’t. People are busy – they don’t need yet another Facebook page to like or Twitter account to follow. There has to be a reason for them to want to connect with you.
How easy are you making it for people to talk with your brand? When someone calls your company, is it easy for them to reach the party they want? When someone writes on your company’s Facebook wall with a question, does a community manager make it easy to follow up? When someone visits your website, are they quickly able to locate answers to the most commonly asked questions?
The easier you make it for people to engage with you, the more likely they are to do so. Be careful not to over complicate the process with more rules, more regulations, more restrictions of how people can access your brand.
What are some companies you think make it easy for you to reach them? And are you more likely to work with them because of it? Let’s discuss.