Why SNL is perfect for viral videos
Saturday Night Live skits: They’re funny. They’re short. And they are so easy to share.
I recently watched “Saturday Night Live: Backstage” – a “behind the scenes” look at SNL. An interesting point that someone made was that the popular variety show presents a perfect format (content, length, etc.) for YouTube and other sites that encourage video-sharing.
In our social media 101 sessions, we like to include the following advice on how to create compelling “viral” videos:
- Be informative and entertaining
- Maintain quality
- Keep video length from 2 to 4 minutes
- Be unique
Have you ever shared a video on Facebook or e-mailed a clip to your friends? If so, why? Did they include any of the “rules of thumb” above?
P.S. I had to incorporate the “Mom Jeans” skit in here somehow. Liza and I crack up when we talk about it!