What Old McDonald can teach you about social media
The Social Media Examiner blog post is just a really good reminder about how we have the power to evoke a wide range of emotions through online tools.
Because it’s so easy to sign up for a Twitter, Facebook, YouTube account, etc., it can be even easier for PR managers to simply blast out repetitive product or company information, much to the dismay of the other person on the end who actually might be interested in connecting with your brand.
The common thread seems to be: emotions + interests = an experience that leads to a connection. And this equation can be valuable when trying to connect to audiences, no matter what your overall purpose.