Anglers Rock ASA Member Summit
I’m cruising at 30,000-feet altitude right now as I type of this post. I’m on my way home from the American Sportfishing Association Member Summit held at the Westin Beach Resort in Fort Lauderdale. I had such a good time, I couldn’t even wait until I got home to tell you all what an amazing experience I had!
This was my first member summit attendance (Full Circle is an ASA member). I’ve been to ASA’s trade show, ICAST, for the past four years, on behalf our client, Costa. But attending the Member Summit was such a different, unique opportunity for me to take part.
For one, I had the honor of being invited to participate on a panel, “Social Technology for your Business.” Curt Loon from adstrategies, Jeff Kolodzinski from Frabill, Inc. and Heather Sieber from the Recreational Boating and Fishing Foundation joined me in the discussion about how social media is impacting the recreational sport fishing industry. The great point I heard emphasized several times (including in my own remarks) is that, “there are no experts in social media.”
It’s true. We’re all still learning. Sure “social media” isn’t a new concept, really, if you think about it. (Thanks, Curt, for reminding us that going to football games, attending church or hanging by the water cooler were the original social media tools). So whether it’s engaging with fans on Facebook, having a conversation with avid anglers on a message board or talking with folks at a tournament – it’s all about communicating with your customers about what’s important to them.
And as evidenced from the great presentations I attended over the course of the past two days at the Summit, anglers have a lot of interesting things to say! From the pending political elections next week to the fishing trips coming up this weekend, the Summit was full of great conversation about how we can all work together to make sure recreational fishing is available to everyone for to enjoy for generations to come.
Programs like KeepAmericaFishing.org and TakeMeFishing.org are working to keep fishing accessible to anglers young and old. Costa hopes to inspire others with its “Gift of Fishing” photo and video contest taking place right now. It’s anglers working together to protect the sport and lifestyle they love.
To the ASA Board: thank you for allowing me to be a part of your great event. You all did a wonderful job, and I look forward to seeing everyone at ICAST in July in Las Vegas, if not before then.
To all my new friends I met: let’s keep the lines of communication open so we can continue to work and spread the word about issues important to anglers and outdoors enthusiasts. Keep up the great work.