McChrystal’s Charlie Foxtrot

By Posted in - Uncategorized on June 23rd, 2010 0 Comments

I was planning to write a blog post about the whole General McChrystal incident this morning, but then came across a supremely written article that I wanted to share.  His points are right on:

  • For any media opportunity, do your research about the publication – and the reporter (At Full Circle, we brief all our clients on media opportunities before coordinating them.)
  • Evaluate any interview opportunity and decide whether it’s a good fit for your message and intended audience (As public relations professionals, we all want to get our clients in front of the media.  And a publication like Rolling Stone would be hard to turn down – except for the fact that it might not be the right situation for your client’s message.)
  • No matter how much time you spend with a reporter or editor, nothing (nothing!) is off the record. (We always stress the importance of maintaining a professional relationship with the media.)  If you say something that they feel compelled to share with their audience, they will – no matter how many times you’ve chatted over coffee or a beer.

What do you think?  If General McChrystal would have conducted the interview, while following the basic media relations rules, would Michale Hastings still have been able to write a similar story?

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