McChrystal’s Charlie Foxtrot
I was planning to write a blog post about the whole General McChrystal incident this morning, but then came across a supremely written article that I wanted to share. His points are right on:
- For any media opportunity, do your research about the publication – and the reporter (At Full Circle, we brief all our clients on media opportunities before coordinating them.)
- Evaluate any interview opportunity and decide whether it’s a good fit for your message and intended audience (As public relations professionals, we all want to get our clients in front of the media. And a publication like Rolling Stone would be hard to turn down – except for the fact that it might not be the right situation for your client’s message.)
- No matter how much time you spend with a reporter or editor, nothing (nothing!) is off the record. (We always stress the importance of maintaining a professional relationship with the media.) If you say something that they feel compelled to share with their audience, they will – no matter how many times you’ve chatted over coffee or a beer.
What do you think? If General McChrystal would have conducted the interview, while following the basic media relations rules, would Michale Hastings still have been able to write a similar story?