When it’s business, it’s personal

By Posted in - Public Relations on February 18th, 2010 0 Comments

You’ve heard the old adage, “It’s not personal, it’s business.”  In fact, there have been many times throughout my career when something has happened to me (maybe a decision didn’t go my way, or an outcome happened I didn’t like), and I’ve tried to remind myself, “It’s not personal, it’s business.”

And yet, every time I try to tell myself that little philosophy to make myself feel better, I realize nothing could be further from the truth.  When it’s business, it IS personal, whether we like it or not.

I’m fortunate enough to spend my working hours with the great team that is Full Circle PR.  I mean, let’s face it: you spend more hours with your co-workers (typically) than you do your own family and friends – so you hope you’re blessed with a positive and productive group to be around.

And because you spend so much time with your team, they become your family.  You learn about the crazy things their dogs do (ahem, Jake, this one’s for you), how they spend their weekends, where they go on vacations.  And just like any modern family (my new fave show on TV, BTW), you may not always agree on things, but you always love each other.

To me, my business is personal. Every decision Kim and I make, from a new business decision to who we hire, is personal, and we take it very seriously. We’re building the best PR firm in the business, and it’s because we’re strategic about everything we do.  And no one can tell me that because it’s business, it’s not personal — it is to me.

Have you ever tried to make yourself feel better in a business situation by telling yourself it’s not personal?  Did it work? Or when did “being personal” work in your favor in a business setting?  Let’s hear it.

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