Being Relevant

By Posted in - Social Media on February 15th, 2010 0 Comments

I had the privilege of going to Social Media Club Greenville’s February meeting on Monday morning. Yes, I braved the frigid weather and 50 minute drive from Clemson to Greenville to attend – and it was totally worth it.

The presenters all provided insight into social media platforms like Meetup, TubeMogul and Flickr and creating iPhone applications.

All great information, but that’s not to say most of it didn’t fly over my head.

Truth is, I’ve been trying to pinpoint where I want to stand in the world of social media. Because when you say something on Twitter, post an image on Flickr or put a video on YouTube, you’re saying something to the world. It’s intimidating to think about about how many eyes see your message. You don’t want to say anything stupid.

That’s where Kim Madden, the last presenter at the meeting, helped me out. Like me, she doesn’t have a monumental┬ápresence in the online world, although it seems like so many others do. And that’s okay. You have to think about what you want to say to the world, even though sometimes you don’t want to say anything. Share a story of success – or better yet- of failure. You don’t have to have 100,000 followers on Twitter, you just have to be relevant to the audience who’s listening.

I might not taken away tools from the meeting that are going to shoot Full Circle PR or its clients into the stars, but I was reminded of a universally important concept – relevance. And that’s an idea I’d like to share with the world.

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